Client:
Monvue Holding GmbH,
Ravensburg
Services:
Brand design
Web design
Text
Sector:
Finance
Real estate
2022
A Brand Like a Mountain.
Brand Development for a Real Estate Family Office on Lake Constance.
Monvue represents the real estate portfolio of a modern entrepreneurial family in the Lake Constance region. As a family office, the company develops and holds high-quality work and living spaces — long-term, responsibly, and with a clear regional focus.
The aim was to create a brand identity that makes this attitude visible: economically solid, architecturally ambitious, and at the same time approachable for local stakeholders — from tenants and partners to the broader public.
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Client:
Monvue Holding GmbH,
Ravensburg
Services:
Brand design
Web design
Text
Sector:
Finance
Real estate
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WEB / homepage
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WEB / Heros subpages
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WEB / Heros subpages
■ Brand design
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DERIVATION OF THE WORD AND PICTURE MARKS
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PICTURE MARK / KEY-VISUAL
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WORD MARK
The word creation monvue derives from the company's former name "Mountain View". The references to the local mountain panorama und the Lake Constance take here the centre stage. This landscape is not filigree, not fine-lined, but strong, monumental und present. Gorges, tunnels and waves. Hard and soft, both modern und traditional.
All of this is reflected in the word mark, complemented by a structured, modern, and bold pictorial mark with strong recognition value. Also the colour scheme is inspired by the landscape and defines the brand simultaneously as fresh, friendly und design-oriented.
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COLOUR SCHEME
WIR ENTWICKELN IMMOBILIEN MIT WEITBLICK / ÖKOLOGISCH BEWUSST / SOZIAL ENGAGIERT / ÄSTHETISCH ANSPRUCHSVOLL / HISTORISCH BEWAHREND
Die Ravensburger Region am nördlichen Ufer des Bodensees ist unsere Heimat. Hier kennen wir uns aus, hier leben unsere Familien, hier tragen wir Verantwortung und hier investieren wir. Deshalb ist es für uns nur folgerichtig, von unseren Investments und Projekten nicht nur als Unternehmen profitieren zu wollen, sondern auch als Bürger.
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CORPORATE TYPEFACE / TEXT
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LOOK & FEEL / STYLE OF THE IMAGERY
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THE PROJECT OVERVIEW / PRINTABLES
Further projects.
Büro Munk develops distinctive brand identities and shapes visual communication for companies and organisations. From strategic foundations to digital and printed applications.
Büro Munk develops distinctive brand identities and shapes visual communication for companies and organisations. From strategic foundations to digital and printed applications.
Services
Brand Design
Corporate Design
Strategy & Ideation
Graphic Design
Visual Communication
Contact
Blücherstrasse 15
10961 Berlin - Kreuzberg
Germany
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