Client:
Coros Management GmbH,
Munich / Berlin
Services:
Brand design
Web design
Graphic design
Sector:
Real estate
2022
HM19 - An office in Paris Montmartre.
Creative, tech-savvy and brave.
Rue Hégésippe-Moreau is located in the heart of a traditional working-class district that, over the past 15 years, has evolved alongside the rise of the Batignolles quarter and has become home to a thriving creative scene. These alternative Parisian markets have become particularly popular with French new-economy companies, which thus represent the target audience for the HM19 project.
Client:
Coros Management GmbH
Services:
Brand design
Web design
Graphic design
Sector:
Real estate
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BRAND DESIGN / look & feel
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WEB DESIGN
■ Derivation / Brand design
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CONTRASTS / new - old, light - heavy, digital - analog
The goal of the architects was to create a dialog between historical and modern architecture and to merge the existing, characteristic brick structure with the new wooden structure. This dialogue between light and heavy, modern and traditional, is also reflected in the typography and the two levels of the logo. The picture mark is iconic and special, and takes its own space equally determined, as the building in its architectural context does.
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WORD MARK (light on heavy, new on old)
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PICTURE MARK (experimental on solid)
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MOODS OF SURROUNDINGS
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COLOUR SCHEME
The colour scheme reflects the creative environment and confidently appeals to a young generation of entrepreneurs. It adds a graphic dimension to the natural and understated materiality of the architecture.
The perfect office is all about balance.
The balance of flexibility, quality and sustainability.
„A building is not only a place of work, it becomes a communications tool through the image that it projects and how it contributes to employee well-being“
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TYPEFACE
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LOCATION / the district - macro
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LOCATION / map, transport connections, points of interest
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THE BUILDING / architecture, facts
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ThE BUILDING / furnishing examples, plans
Further projects.
Büro Munk, Berlin
Angetrieben von strategischem Denken und gestalterischen Instinkt, erschaffen wir zeitgemäße und prägnante Identitäten für Marken und Unternehmen; visuelle Kommunikation, die ihr Ziel nachhaltig erreicht und digitale Auftritte, die viel mehr als nur „Hallo“ sagen.
Büro Munk, Berlin
Angetrieben von strategischem Denken und gestalterischen Instinkt, erschaffen wir zeitgemäße und prägnante Identitäten für Marken und Unternehmen; visuelle Kommunikation, die ihr Ziel nachhaltig erreicht und digitale Auftritte, die viel mehr als nur „Hallo“ sagen.
Services
Brand Design
Corporate Design
Strategie & Konzept
Grafikdesign
Visuelle Kommunikation
Kontakt
Blücherstrasse 15
10961 Berlin
Germany
→ Email
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