Client:
Technologie-Park Humboldthain e.V.
Berlin
Services:
Strategy
Brand design
Web design
Graphic design
Sector:
Science + Technic
Research + Theory
Media + Event
Production
IT i.a.
2022 -
Technologie Park Humboldthain.
Shaping a Berlin Innovation Hub.
The Technologie Park Humboldthain, located on the former AEG site in the heart of Berlin-Mitte, seamlessly combines the city's industrial heritage from the 19th and 20th centuries with cutting-edge technologies of the future. However, its previous branding felt more like a relic of the past and lacked the pulsating energy of Berlin-Mitte.
We changed that by creating a brand design that lets you move effortlessly—from the namesake park to the biotech labs on the TU campus—always to a great beat. Pure Berlin, pure park, pure future.
Client:
Technologie-Park Humboldthain e.V.
Services:
Strategy and brand design
Web design
Graphic design
Sector:
Science and technic
Research and theory
Media and event
Medicine and biotech
IT i.a.
↑
WEB / services
↑
WEB/ services
↑
(1-3) CORPORATE DESIGN
(4) AREA
■ Derivation / Brand design
↑
DERIVATION OF THE CORPORATE DESIGN
↑
REDUCTION OF THE THEMATIC STRUCTURE
The dynamically designed logo symbolizes the idea of the network, it's flexibility und agility. The form language is inspired by the park that defines the area (stylized trees) and by the industrial topics of the Technologiepark.
The bold, technical green creates a bridge between nature and technology while ensuring strong recognition. Likewise, the modern typeface reinforces the high-tech aesthetic.
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CONSTRUCTION OF THE DYNAMIC PICTURE MARK
↑
FINAL LOGO - ANIMATED
↑
COLOUR SCHEME
SCIENCE + TECHNIC
RESEARCH + THEORY
SOCIETY + ENVIRONMENT
With around 150 companies from the fields of technology, production, science, service und creativity, along with 22 research institutes, the Technologie Park Humboldthain is the heart of science and economy communities in Berlin. As the most central located of Berlin's 11 future hubs, it serves as a place for interaction und synergy between business and science.
↑
TYPEFACE
↑
WEB / location
↑
WEB / location
The clear, informative und factual website offers an engaging and motion-rich experience, that higlights dynamism and modernity.
The clear, informative und factual website offers an engaging and motion-rich experience, that higlights dynamism and modernity.
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POP-UP EXHIBITION ELEMENTS
Further projects.
Büro Munk, Berlin
Angetrieben von strategischem Denken und gestalterischen Instinkt, erschaffen wir zeitgemäße und prägnante Identitäten für Marken und Unternehmen; visuelle Kommunikation, die ihr Ziel nachhaltig erreicht und digitale Auftritte, die viel mehr als nur „Hallo“ sagen.
Büro Munk, Berlin
Angetrieben von strategischem Denken und gestalterischen Instinkt, erschaffen wir zeitgemäße und prägnante Identitäten für Marken und Unternehmen; visuelle Kommunikation, die ihr Ziel nachhaltig erreicht und digitale Auftritte, die viel mehr als nur „Hallo“ sagen.
Services
Brand Design
Corporate Design
Strategie & Konzept
Grafikdesign
Visuelle Kommunikation
Kontakt
Blücherstrasse 15
10961 Berlin
Germany
→ Email
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