Client:
Quartier Am Humboldthain GmbH,
Berlin
Services:
Strategy
Brand design
Web design
Graphic design
Sector:
Real estate
Public relation
Architecture
2021 -

The personality of a process. 
Branding and visual communication for a neighbourhood development in Berlin.

Opposite to the classical real estate brandings that are directed at the potential buyers and tenants, the goal of the QAH in Berlin-Mitte was to give the development process of an entire urban district a friendly face. All stakeholders should engage in an open-ended, public-focused process that emphasizes social and ecological responsibility, rather than yielding to investor-driven pressures.

Client:
Quartier Am Humboldthain GmbH
Services:
Strategy
Brand design
Web design
Graphic design
Sector:
Real estate
Public relation
Architecture
 ↑
HANDOUT / project documentation
 ↑
VISUALS / project presentation
browser-lgt
QAH-Browser-cut-1
 ↑
WEB / homepage
browser-lgt
QAH-Browser-cut-3
 ↑
WEB / location
browser-lgt
QAH-Browser-cut-2
 ↑
WEB / process
QAH-Logow250px
steps1_fat_animated

The new logo embodies exactly this requirement. The closed block mediates stability, security and size, while the word mark stays light and agile. The prominent “A” radiates digitality and posesses simultaneously a strong architectural character, while the “R” gives personality and ties it with the old word mark. The key visual conveys spatial depth and a holistic, process-oriented approach.

The color scheme, inspired by the architecture, flows seamlessly from cool, factual tones to warm, natural hues, exuding modern elegance. The imagery stays calm 'tone on tone'. The Hero-Video on the starting page highlights internationality and the theme Real Estate.

HANDOUT COVER FRONT / stage 1 - open project development
QAH_NP-Cover-2b
NG1A4353_web-SW
QAH_Newspaper_cut_1
QAH_Newspaper_cut_6
QAH_Newspaper_cut_5
QAH_Newspaper_cut_12i
QAH_Newspaper_cut_2
QAH_Newspaper_cut_9i
9M3A1832-sw
QAH_NP-Cover-1
 ↑
HANDOUT COVER FRONT/ stage 2 - urban planning competition
browser-lgt
 ↑
WEB / homepage Hero slider
QAH-Leitsystem
QAH-nav
↑ 
(1+3) EVENT SIGNAGE
(2) BRANDED QR

Further projects.

Büro Munk, Berlin

Angetrieben von strategischem Denken und gestalterischen Instinkt, erschaffen wir zeitgemäße und prägnante Identitäten für Marken und Unternehmen; visuelle Kommunikation, die ihr Ziel nachhaltig erreicht und digitale Auftritte, die viel mehr als nur „Hallo“ sagen.

awards1
M-line_animated

Büro Munk, Berlin

Angetrieben von strategischem Denken und gestalterischen Instinkt, erschaffen wir zeitgemäße und prägnante Identitäten für Marken und Unternehmen; visuelle Kommunikation, die ihr Ziel nachhaltig erreicht und digitale Auftritte, die viel mehr als nur „Hallo“ sagen.

awards1

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Kontakt

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10961 Berlin
Germany

→ Email

 

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Kontakt
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10961 Berlin - Kreuzberg
Germany

→ Email
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