Client:
Bulling GmbH, Pforzheim
Services:
Strategy
Brand design
Web design
Graphic design
Text / Creative
Sector:
Crafts
Services
Interior
2012 -
To the next 60 years.
Repositioning of a handicraft business.
The specialist in bathroom renovations didn’t feel that its current visual identity adequately represented its evolution. The second-generation family-owned company had, in recent years, transformed from a traditional craftsmanship business in the sanitary and heating sector into a design- and sustainability-focused full-service provider. However, its external image did not fully reflect this progress.
After analyzing the company’s situation, vision, and competitors, we opted for a radical shift in its presentation. We modernized the typography while incorporating a vintage-inspired color scheme to give the brand a sense of heritage. This new design reflects the company’s decades-long expertise, as well as its warmth, authenticity, and approachability.
Client:
Bulling GmbH, Pforzheim
Services:
Strategy
Brand design
Web design
Graphic design
Sector:
Cosmetics,
Beauty
(1) OLD LOGO
(1) NEW LOGO
■ Brand design
↑
(1) INTERIOR OF THE NEW STUDIO
(2) BUSINESS CARDS
(3) IMAGE WORLD / TEXT
We transformed the entire visual identity of the communication and shifted the tone to something tasteful and ambitious, yet not overly luxurious: 'Lebensgefühl Badezimmer' (Lifestyle Bathroom). The old slogan 'schnell und sauber' (fast and clean) was replaced with a focus on competence and passion, reflecting the essence of the company. We also revamped the premises, creating an exceptional environment for events and client meetings.
↑
(1) OFFICE EQUIPMENT
(2) SHOWROOM STUDIO
(3) LOGO FACADE
↑
WEB / homepage
In line with the motto 'Content is King', we redesigned the website in the style of an online magazine to engage potential clients with their topics and needs.
↑
WEB / homepage
In line with the motto 'Content is King', we redesigned the website in the style of an online magazine to engage potential clients with their topics and needs.
■ Graphic, text
↑
(1) EVENT CALENDER - LEPORELLO
(2) MAILING ANNIVERSARY
(3) FEEDBACK SHEET
↑
NEWSPAPER AD / CREATIVE
Further projects.
Büro Munk, Berlin
Angetrieben von strategischem Denken und gestalterischen Instinkt, erschaffen wir zeitgemäße und prägnante Identitäten für Marken und Unternehmen; visuelle Kommunikation, die ihr Ziel nachhaltig erreicht und digitale Auftritte, die viel mehr als nur „Hallo“ sagen.
Büro Munk, Berlin
Angetrieben von strategischem Denken und gestalterischen Instinkt, erschaffen wir zeitgemäße und prägnante Identitäten für Marken und Unternehmen; visuelle Kommunikation, die ihr Ziel nachhaltig erreicht und digitale Auftritte, die viel mehr als nur „Hallo“ sagen.
Services
Brand Design
Corporate Design
Strategie & Konzept
Grafikdesign
Visuelle Kommunikation
Kontakt
Blücherstrasse 15
10961 Berlin
Germany
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